In a world where men’s work was either defined by hyper-masculine aggression or super-feminine sensitivity, Alex Terranova and Bob Conlin saw a void.
Neither of these extremes aligned with their idea of what it meant to be a man. They believed that the definition of masculinity is multifaceted, and no one else has the right to dictate what being a man means.
For them, every man must choose and commit to the man they aspire to become, based on the life they envision for themselves. To attain this, they must master their minds and hearts, live with integrity, and create the life and legacy they desire. Hence, they created The Alchemy of Men, a community and path to support men to discover their true selves and unleash their full potential.